Posts Tagged ‘rainforest alliance’

Follow the Frog to Stop Deforestation

Tuesday, March 18th, 2014

“You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!” –Rainforest Alliance.

This past week, the Rainforest Alliance’s “Follow the Frog” campaign promo video went viral on YouTube. Although it was originally published on their YouTube channel in September 2012, it really gained ground this past week with over 3.5 million views.

So, why is this video getting this much traction? Four reasons: it’s brilliant, it’s hilarious, it spreads a positive message, and it calls us to action to stop rainforest destruction. Don’t believe me? TED shared the video on their website, and Nice & Serious, an “ethically driven creative agency”, examined the persuasive qualities of the video.

To backtrack a little bit, the Rainforest Alliance is a nonprofit conservation organization. They work to conserve biodiversity by protecting wildlife, curbing climate change, alleviating poverty, and transforming land-use practices, business practices, and consumer behavior.

“Products bearing the seal originate on—or contain ingredients sourced from—Rainforest Alliance Certified farms or forests,” according to their website. “These farms and forests are managed according to rigorous environmental, social and economic criteria designed to conserve wildlife; safeguard soils and waterways; protect workers, their families and local communities; and increase livelihoods in order to achieve true, long-term sustainability.”

Thus, products bearing the green frog seal are Rainforest Alliance Certified. Such products include coffee, tea, chocolate, fruit, flowers, paper, and even furniture. To find out what products are available near you, check out their product and brand locator.

 

So, how can you “Follow the Frog”?

  1. Watch the video (and share it!)
  2. Take the pledge
  3. Buy products with the frog seal
  4. Participate in Follow the Frog Week (September 15—21, 2014)
  5. Spread the word!

 

This is a guest post by Keen Communications intern Robyn Campbell.